Stand out in a sea of noise, and connect with candidates who truly fit the role.

Introduction

Most job postings sound the same:

“We’re a fast-growing company looking for a self-motivated team player with 3–5 years of experience…”

It’s vague, generic, and forgettable.
Worse, it attracts the wrong people and repels the right ones.

If you want top candidates who not only can do the job but are excited about doing it for your company, your job post needs more than a list of tasks and qualifications.

It needs to sell the role, clarify the expectations, and speak directly to the person you want to hire.

This post shows you how.

Why Most Job Postings Don’t Work

• Too generic – They could be posted by any company in any industry.
• Too employer-centric – Focused on what the company wants, not what the candidate gets.
• Too vague about success – Lists duties, but not what winning looks like.
• Too filtered by buzzwords – Overuse of terms like “rockstar,” “ninja,” or “fast-paced” creates more confusion than clarity.

The result?
Applications from the wrong people, and silence from the right ones.

The 5 Elements of a High-Performing Job Post

Let’s break down what to include, and how to write it with purpose.

1. Start With a Clear, Compelling Hook

The first 2–3 lines should answer:

• What is this role?
• Why should the right person care?

Example:

“Are you a systems-minded operations lead who loves turning chaos into clarity? Join our mission-driven team as we scale our operations and build structure that lasts.”

Tips:

• Speak to the reader
• Be specific about the type of person this is for
• Include an emotional or mission-driven reason to apply

2. Explain What Success Looks Like

Instead of just listing responsibilities, define what a great hire would accomplish in 3–6 months.

Example:

“In your first 90 days, you’ll have mapped our core processes, implemented a basic operations dashboard, and led our first sprint planning cycle.”

This shifts the focus from input to impact, and helps the right candidates self-select.

3. Describe the Role, Not Just the Tasks

Group responsibilities under outcomes or goals, not laundry lists.

Instead of:

• Answer emails
• Manage project timelines
• Handle customer escalations

Write:

“You’ll own the customer experience, ensuring every issue is resolved quickly and with care. You’ll build scalable support workflows that help us serve more people without burning out.”

It’s more engaging and gives context to their work.

4. Clarify What You’re Looking For (Without the Fluff)

Avoid copy-pasting generic qualifications. Instead, outline 3–5 must-haves that truly matter.

Example:

✅ You’ve led project-based teams before, even if informally
✅ You thrive in ambiguity and like building new systems
✅ You’re comfortable using tools like Notion, Trello, or Asana
✅ You ask great questions and don’t wait to be told what to do

Avoid:
❌ “Must have 3–5 years of experience”
❌ “Strong communication skills” (too vague)

Be specific. Be real. Be practical.

5. Tell Them What It’s Like to Work With You

Candidates want to know what to expect, about the culture, pace, and leadership.

Include a section like:

What It’s Like Here:

• We move quickly and value progress over perfection
• You’ll get plenty of autonomy and support when needed
• We give direct feedback, and we expect it in return
• We care more about how you think than where you went to school

This helps the right people get excited, and the wrong ones filter themselves out.

Bonus: Include Compensation (If You Can)

Salary transparency builds trust. If you can, list a range.
Even a ballpark helps reduce wasted time and improves candidate quality.

✅ Example: “Salary range: RM5,000–7,500/month depending on experience, with performance bonus.”

Final Thought: Your Job Post Is a Filter, Make It Smart

A great job post isn’t just an ad, it’s a filter, a signal, and a story.

It should:

• Attract the right candidates
• Repel the wrong ones
• Set clear expectations
• Show what success looks like
• Reflect who you are as a team

So don’t just post a description.
Write like you’re inviting someone to join a mission.
Because that’s exactly what you’re doing.

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